"Sound of Yida" was launched in 1994, and it has been successfully held in 19 years. From the initial special cultural performance, then later New Year's Concert of "Sound of Yida", eventually and gradually extended to cover the New Year's Concert of "Sound of Yida", Dalian Children Art Competition of "Sound of Yida", Dalian International Summer Festival of "Sound of Yida", Love Music Classroom Project of "Sound of Yida", and integrated public cultural activities with multi-categories and multi-platform.

In the past twenty years, New Year's Concert of "Sound of Yida" has invited famous orchestra as Royal Philharmonic Orchestra, Finland Lahti Symphony Orchestra, Warsaw Philharmonic Orchestra, China National Symphony Orchestra, Russian National Orchestra, the Berlin Symphony Orchestra, to played more than 70 world-class concerts in Dalian; Dalian International Summer Festival of "Sound of Yida" has invited performing groups from over ten countries as the United States, Britain, France, Germany, Japan, to devoted more than 40 arts performance in Dalian; Children Art Competition of "Sound of Yida" in Dalian has built up an art competition platform to show up Children's talent for thousand schools; Love Music Classroom Project of "Sound of Yida" has actively built a platform of "help, learning and research" to push forward the children's art education development in secluded mountain area through a comprehensive exploration on building music school, children's art training, and teacher's training. Yida has also donated over million yuan to Loving Funds (with social responsibility), and built 35 music rooms in Dalian and Chaoyang, which covers over 20,000 children in secluded mountain area.

"Sound of Yida", as the brand of Company's cultural promotion and brand communications, has become synonymous as refined arts, culture and education, and charity, which has playing an important role in the popularization of refined arts in Dalian and the upgrading of the city's art tastes, and gaining extensive acclaim from all the society.